In the initial stage of human life, communication, seen as a process of social interaction, was always the best way to reach consensus between the parties. Understanding and credibility in this process are essential for the mutual agreement to be validated. But, how to do it so that this communication reaches the great mass? This is the main challenge when what is sought is the dissemination of information and its approval. In this context, this study presents the ALT software, developed from original readability metrics adapted to the Portuguese language, available on the web, to reduce communication difficulties. The development of the software was motivated by the theory of communicative action of Habermas, which uses a multidisciplinary style to measure the credibility of the discourse in the communication channels used to build and maintain a safe and healthy relationship with the public.

Microsoft: A new Artificial Intelligence (AI) platform was launched this Wednesday (4) to facilitate actions to prevent and combat deforestation in the Amazon rainforest. The PrevisIA tool, developed by Microsoft, the Amazon Institute of Man and Environment (Imazon) and the Vale Fund, anticipates information on regions susceptible to deforestation and fires. The algorithm analyzes data on topography, land cover and legal and illegal roads in satellite images, to find risks of felling trees or fire and inform public agencies to carry out prevention and combat actions. Alerts generated by the platform are also open to the public on an initiative's dashboard. Microsoft Azure cloud capabilities and Imazon's AI algorithm to detect roads helped improve the deforestation risk model to identify territories most threatened by deforestation in the Amazon, such as Indigenous Lands and Conservation Units.